Enterprise, entrepreneurship, visionary thought – the passion to make the world a better place, not just for yourself, but for those around you as well… These are the beginning of many a great enterprise or institution, and history is replete with such stories. When we step into a mall, a plush automobile showroom, or an iconic institution like “Handloom House,” we rarely stop to wonder at the driving force that led to its creation.
As the twentieth century dawned, Yemmiganur was still a sleepy village in Kurnool district of Andhra Pradesh. The village had an active weaving community but they lacked the necessary marketing prowess to progress their craft. At that time, three of a family of five Machani brothers from the village joined forces to start a small business.
Tales of inborn leadership and peerless business acumen
Three generations of entrepreneurial excellence
Always at the forefront of change